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Swiss is a medium to connect our customer to the world of Premium Lifestyle Products bearing the highest quality standards at surprisingly affordable prices. We call it “Affordable Luxury”. We begin our research by recognizing basic unfulfilled needs of our customers and then design products that address this need for which there is no other product available in the market. Thorough research is then conducted to arrive at the best possible design / material / technology to construct the product in question to cater to this unfulfilled need or the ‘demand vacuum’ as we call it. It is this very inspiration that has resulted in us creating a plethora of innovative products. The exponential global growth of Swiss prompted us to embark on our next obvious mission due to popular demand from all present regions and markets. This was including a “Women’s” offering to cater to a new target audience thus covering practically every aspect of our premium yet mass audience.. This inclusion of ‘Swiss Miss’ completed our brand portfolio. ed at the chic yet affordable & contemporary yet practical, it was a perfect extension to the huge legacy that Swiss had carved for itself as a niche in every market it was introduced. Being a one-stop shop in more than 26 countries globally we serve virtually every aspect in Men’s Lifestyle from Travel Gear, Writing Instruments, Watches, Garments, Accessories, Kitchenware, Eye Gear, Leather Goods, Outdoor/Hiking, Footwear, & Electronics with over 1900 present SKU’s in the global portfolio. Values such as reliability, quality, innovation and sustainability stand for the true spirit of Switzerland which is adhered to with every product coming off our global product lines. Vendors are trained and audited to understand the importance of a reliable product for which strict adherence is governed by our global team according to Swiss quality mandates.