This LG 4K TV uses in-plane switching to deliver rich colors and a strong contrast ratio that remain consistent even at wide viewing angles, plus LG ThinQ AI and 4K Active HDR. A crafted metal frame the LG 4K UHD w Nano Cell Display improves color accuracy with its wider color gamut while absorbing unwanted light. Product Features: Billion Rich Colors: The availability of a billion rich colors gives the TV a palette 64-times broader than conventional televisions. This means far more subtle and precise gradations and a more lifelike picture. Disclaimer: UK7700 uses dithering to achieve one billion colors. LG ThinQ AI: LG ThinQ AI televisions become the hub for all of your connected smart devices. Beyond apps and entertainment, LG ThinQ AI uses intelligent voice control with Google Home built in, plus Echo compatibility to create a Smart TV platform for the Internet of Things. 4K Active HDR: This LG 4K TV supports more premium content choices, all optimized with scene-by-scene picture adjustment. The multi-format 4K high dynamic range support includes Dolby Vision, HDR10 and HLG. Crafted Metal Frame: The slim, elegant frame of LG 4K TV has a distinguished brushed texture. Such thoughtfully considered details allow this television to both blend with and enhance any space. Nano Cell Display: The latest generation of Nano Cell Display improves color accuracy with its wider color gamut while absorbing unwanted light. Nano Cell Display now results in truer colors, reduced re...
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